Job description
| Job description and person specification | https://activelutonhr.my.salesforce.com/sfc/p/8... |
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| Skills required | We are seeking a proactive and creative Marketing Officer to join our team on a 12-month maternity cover contract, as soon as possible.
This role offers an exciting opportunity to enhance our social media presence while contributing to a range of traditional marketing initiatives for a small and busy team.
You will not be bored in this role, and though cliché, every day will be different. |
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| Job role notes | As a marketing Officer you will be required to develop and implement engaging content across all social media platforms, to be able to monitor and respond to audience interactions to foster community engagement. To analyse performance metrics and optimise content strategies, also write email copy to support campaign activity and analyse the success. You will need to be able to maintain the Active Luton App as well as assisting in the creation of materials such as posters, flyers and newsletters and coordinate with external partners to ensure brand consistency.
About You
• At least 2 years’ experience in a marketing role.
• Proficiency in content creation tools and a creative flair! (Canva, Adobe Creative Suite, In Design, Premier Pro).
• Good knowledge of social media channels and functionality (LinkedIn, Facebook, Instagram and YouTube).
• Familiarity with website content management systems (Webflow).
• Experience with email marketing platforms (Mailchimp).
• Excellent written and verbal communication skills.
• Ability to multitask and manage projects in a fast-paced environment.
• A proactive attitude with a keen eye for detail.
Desirable
Degree in Marketing, Communications, or a related field.
What We Offer
• This is a hybrid position. Some days you will be expected to work from home, with up to 2 office days per week but often more.
• A supportive and collaborative team environment.
• Opportunities for professional development and training.
• Free swimming and heavily discounted gym membership.
• 25 days annual leave – plus bank holidays.
• Company pension
• Employee Assistance Programme.
And to give you a flavour of the role...here's a day in the life of our Marketing Officer...
• Check emails and social media to ensure nothing urgent has happened overnight, respond to customer comments.
• Email request from group exercise team – class attendance is down. We need a quick turnaround campaign.
• Quick meeting with Marketing Manager / Group Exercise Manager to agree best approach.
• Write copy for email to existing members. Source imagery. Write brief for ‘audience data’.
• Create a suite of design materials for a campaign to encourage golfers to try our upgraded practice facility.
• Plan and design the social media campaign for the last minute group exercise sales push. Begin to write copy.
• Write copy for email and a news article, targeting golfers, reminding them of our up and coming family fun open day.
• Work with the Marketing Manager on any changes to design work for the golf campaign and schedule this in on social media channels.
• Visit one of the sites and shoot a ‘how to video’ with one of the gym instructors.
• Use the gym, go for a swim or take part in a class after work - this is free off peak or only £2.50 per month anytime for staff.
Note:
The principle responsibilities above are not a definitive list of tasks – they are designed to give an overall view of the job, and not to indicate what the sole requirements are for you to do the work. It is envisaged that you will use your own initiative, and develop your own style to achieve the desired aims.
If you would like to have an informal conversation about this role, please contact the hiring manager: hannah.oldfield@activeluton.co.uk
*Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognised worldwide by employees and employers alike and is the global benchmark for identifying and recognising outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified. |
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| DBS | The successful applicant will be subject to an Enhanced DBS check |
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| Disability confident employer | Active Luton embraces diversity and inclusion, and promotes equality of opportunity in employment and volunteering, and across all the services we provide.
As a Disability Confident Committed employer we offer a guaranteed interview scheme for candidates with disabilities who meet the minimum selection criteria for the role. If you would like to access this scheme, please make this clear to us when you apply.
We are committed to safeguarding and protecting the welfare of children and vulnerable adults, and require all colleagues and volunteers to share this commitment. Applicants must be willing to undergo child/vulnerable adult protection screening appropriate to the post, which may include checks with past employers and the Disclosure and Barring Service. |
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